Eurofirms Group has been one of the driving forces behind the 5th edition of the DUX Awards, organized by Canal CEO and held in Madrid. These awards recognize transformative and inspiring leaders who promote humanistic leadership, with a forward-looking vision and a people-centered approach to organizations — a way of understanding work that is fully aligned with our People first culture.
Throughout the event, talent was highlighted as a key driver of transformation within organizations, as well as the importance of building work environments where people can develop and contribute their best version. This is an approach we share at Eurofirms and one that has shaped our understanding of talent management for more than 35 years.
Anna Golsa highlights humanistic leadership at the DUX Awards
Anna Golsa, CEO of Eurofirms Group, highlighted humanistic leadership at the DUX Awards during her speech, where she emphasized Eurofirms Group’s commitment to people and talent, strengthened over more than three decades supporting companies and candidates in their development.
Representing the group, Anna Golsa presented the DUX Talent Award to Inés Bermejo, General Manager of HP Iberia. This recognition acknowledges individuals who bring ideas to life, drive change, and create a positive impact within their organizations.
During her speech, she also focused on one of the main current challenges in the labor market: generational turnover and the need to better understand Generation Z in order to build more sustainable, diverse, and future-ready organizations.
Generational turnover and understanding Generation Z in talent management
Generational turnover and better understanding Generation Z are two of the main challenges organizations currently face. Understanding the motivations, expectations, and ways of working of new generations has become a key factor in attracting, engaging, and developing talent effectively.
At Eurofirms, we work under our People first culture to help companies adapt to this context by promoting more human, inclusive recruitment processes aligned with each organization’s values. Through our talent management solutions, we support companies in identifying profiles that not only fit technically but also culturally, fostering more cohesive, committed teams that are better prepared for the future.