Jaume Dulsat: “Technology only makes sense if it improves people’s lives”

In the interview conducted by Intereconomía, Jaume Dulsat, Country Leader of Eurofirms Spain, shared his perspective on how technology, People first culture, and talent management are defining the future of the labor market , especially in a time of such rapid transformation.


We promote talent and innovation at the CTx Tech Experience Hub 2026

Dulsat’s intervention is part of our participation as the exclusive talent partner at the CTx Tech Experience Hub in Seville, one of the leading technology events that will bring together thousands of professionals, startups and companies from the digital ecosystem on March 19 and 20.

In this edition, we will actively participate with two strategic presentations and will have our own stand to support individuals and organizations in their professional challenges, reinforcing our commitment to digital talent and to a close, responsible relationship model aligned with the People first culture.


AI with purpose: our People first vision

One of the main themes of the interview with Jaume Dulsat was our approach to artificial intelligence. We’ve developed our own solution that improves accuracy, efficiency, and transparency in the selection process while preserving the human perspective that defines our talent management model. For us, technology should enhance people’s work : AI analyzes information, anticipates needs, and streamlines repetitive tasks to free up time and allow our teams to focus on what’s essential, such as getting to know the candidate and assessing their cultural fit.

This approach—ethical, responsible, and focused on expanding opportunities—reflects the People First essence that guides all our decisions. Our AI is integrated as a strategic pillar in highly technological environments, ensuring more informed decisions, more inclusive processes, and talent management that combines innovation and humanity without compromising the values ​​that define us.