The 3rd HR Encounter of the Canary Islands, organized by Gehocan, was held yesterday (21 September) with the involvement of Eurofirms. This is the most important event for this sector to be held in the islands, with the participation of more than 450 Human Resources directors and managers from leading companies.
Eurofirms’ presence was marked by a speech by Marta Colomer, its marketing director, who, together with Álex López, Professor of LinkedIn and Social Selling, spoke about Employee Branding by introducing the case study of Eurofirms.
The event was a success, offering a space for knowledge and networking for all companies in the Canary Islands, enabling them to pool subject areas of innovation in the sector.
A success story of Employee Branding
The way employees connect, experience and project the brand of the company they work for is becoming more and more important. What we are talking about is Employee Branding, the communication strategy which consists of influencing the behaviour of the members of an organization, getting its employees to align themselves with the company’s own values and turning them into brand ambassadors, in a way which is both natural and voluntary.
Colomer presented the Employee Branding business case of our company, Eurofirms, whose focus has always been on people and their well-being, hence our leitmotiv: People first. To do this, we have helped our colleagues with both their personal brand and the corporate brand, through a specific Employee Branding programme. The project, which takes into account broad-based training in social networks, aims to provide tools, content and motivation to enable the team to share their emotions with the company.