{"id":32522,"date":"2017-05-24T12:23:30","date_gmt":"2017-05-24T11:23:30","guid":{"rendered":"https:\/\/www.eurofirms.com\/es\/eurofirms-presenta-su-experiencia-en-employee-branding-en-el-des2017\/"},"modified":"2025-07-29T15:53:46","modified_gmt":"2025-07-29T13:53:46","slug":"eurofirms-presenta-la-seva-experiencia-en-employee-branding-en-el-des2017","status":"publish","type":"post","link":"https:\/\/www.eurofirms.com\/es\/ca\/eurofirms-presenta-la-seva-experiencia-en-employee-branding-en-el-des2017\/","title":{"rendered":"Eurofirms presenta la seva experi\u00e8ncia en Employee branding en el #DES2017"},"content":{"rendered":"<p>Com els empleats connecten, viuen i projecten la marca de l\u2019empresa on treballen \u00e9s cada dia m\u00e9s rellevant.\u00a0Ens referim efectivament a l\u2019<strong>Employee Branding<\/strong>, el m\u00e8tode de comunicaci\u00f3 que consisteix en influir en el comportament dels membres de l\u2019organitzaci\u00f3, en aconseguir empleats alineats amb els valors de l\u2019empresa perqu\u00e8 es converteixin en ambaixadors de la marca, d\u2019una manera natural i volunt\u00e0ria.<\/p>\n<p>D\u2019aquest tema va parlar la nostra Directora de M\u00e0rqueting,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/martacolomer\/\">Marta Colomer<\/a>, el passat 23 de maig a Madrid, quan va participar en una taula rodona sobre\u00a0<strong>Career Websites &amp; Employee Brand Ambassadors Programs<\/strong>, dins del\u00a0DES 2017 \u2013 Digital Business World Congress. Aquest congr\u00e9s \u00e9s el major esdeveniment enfocat a la transformaci\u00f3 digital de les empreses; el seu objectiu principal \u00e9s mostrar les tecnologies, solucions i serveis m\u00e9s innovadors per a ajudar les grans empreses mundials, pymes europees i sector p\u00fablic a trobar el cam\u00ed cap a la transformaci\u00f3 digital.<\/p>\n<p>Colomer va exposar\u00a0el\u00a0<em>business case<\/em>\u00a0d\u2019Employee branding d\u2019Eurofirms, on el centre sempre han estat les persones i el seu benestar, d\u2019aqu\u00ed el nostre\u00a0<em>leit motiv<\/em>\u00a0<strong>People first<\/strong>\u00a0<strong>(primer les persones)<\/strong>. Per aix\u00f2, hem ajudat als nostres companys a millorar tant la seva marca personal com la marca corporativa, amb un programa espec\u00edfic d\u2019Employee branding. El projecte, que contempla una \u00e0mplia formaci\u00f3 en xarxes socials, t\u00e9 com a objectiu facilitar eines, continguts i motius perqu\u00e8 l\u2019equip pugui compartir les seves emocions amb l\u2019empresa.<\/p>\n<p>A m\u00e9s de\u00a0Marta Colomer, la resta de participants de la taula rodona van ser\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/esther-poza-campos-89a151b\/\">Esther Poza<\/a>, Employee Value Proposition Manager de Repsol, i\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/carmenextremera\/\">Carmen Extremera<\/a>, durant 20 anys la Directora de RRHH de Massimo Dutti (Inditex), que va actuar com a moderadora.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com els empleats connecten, viuen i projecten la marca de l\u2019empresa on treballen \u00e9s cada dia m\u00e9s rellevant.\u00a0Ens referim efectivament a l\u2019Employee Branding, el m\u00e8tode de comunicaci\u00f3 que consisteix en influir en el comportament dels membres de l\u2019organitzaci\u00f3, en aconseguir empleats alineats amb els valors de l\u2019empresa perqu\u00e8 es converteixin en ambaixadors de la marca, d\u2019una manera natural i volunt\u00e0ria.<\/p>\n","protected":false},"author":2,"featured_media":32082,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[],"class_list":["post-32522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies-eurofirms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eurofirms presenta su experiencia en Employee branding<\/title>\n<meta name=\"description\" content=\"C\u00f3mo los empleados conectan, viven y proyectan la marca de la empresa en la que trabajan es cada d\u00eda m\u00e1s relevante. 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