{"id":32403,"date":"2019-02-06T09:29:20","date_gmt":"2019-02-06T08:29:20","guid":{"rendered":"https:\/\/www.eurofirms.com\/es\/eurofirms-radiografia-employee-branding-empresas-espana-2018\/"},"modified":"2025-07-29T15:55:46","modified_gmt":"2025-07-29T13:55:46","slug":"eurofirms-presenta-la-radiografia-de-lemployee-branding-a-les-empreses-despanya-2018","status":"publish","type":"post","link":"https:\/\/www.eurofirms.com\/es\/ca\/eurofirms-presenta-la-radiografia-de-lemployee-branding-a-les-empreses-despanya-2018\/","title":{"rendered":"Eurofirms presenta la radiografia de l\u2019Employee Branding a les empreses d\u2019Espanya 2018"},"content":{"rendered":"<p style=\"text-align: center\">Descarrega l&#8217;informe <a href=\"https:\/\/www.eurofirmsgroup.com\/estudios\/radiografia-del-employee-branding-2019\/\" target=\"_blank\" rel=\"noopener\">aqu\u00ed<\/a><\/p>\n<ul>\n<li style=\"text-align: left\">\n<h6>L&#8217;informe \u00e9s un reflex de la realitat i la tend\u00e8ncia de les empreses espanyoles a l&#8217;hora d&#8217;aplicar l&#8217;<em>Employee branding<\/em>.<\/h6>\n<\/li>\n<li style=\"text-align: left\">\n<h6>El 93% de les empreses estan a les xarxes socials i professionals i cada vegada m\u00e9s aposten per la formaci\u00f3 en mat\u00e8ria de xarxes socials (un 30%).<\/h6>\n<\/li>\n<li style=\"text-align: left\">\n<h6>L\u2019Employee Branding \u00e9s important per m\u00e9s del 80% de les empreses, per\u00f2 nom\u00e9s un 30% han desenvolupat un pla espec\u00edfic.<\/h6>\n<\/li>\n<\/ul>\n<p>Eurofirms, primera empresa espanyola de Recursos Humans, ha presentat per segon any consecutiu l\u2019informe\u00a0<strong>\u201dRadiografia de l\u2019Employee Branding a les empreses d\u2019Espanya 2018\u201d<\/strong>, en base a un estudi realitzat a representants de 403 empreses espanyoles.<\/p>\n<p>L\u2019informe \u00e9s\u00a0<strong>un reflex de l\u2019Employee Branding a Espanya, que mostra la realitat i la tend\u00e8ncia de les empreses a l\u2019hora d\u2019aplicar aquest recurs de comunicaci\u00f3 de la marca i els valors de l\u2019organitzaci\u00f3<\/strong>, aconseguint empleats alineats amb la cultura d\u2019empresa que actuaran com a ambaixadors de la marca.<\/p>\n<h3>Un 93% de les empreses t\u00e9 pres\u00e8ncia a les xarxes socials i professionals<\/h3>\n<p>Segons l\u2019estudi,\u00a0<strong>un 93% de les empreses asseguren disposar d\u2019un o m\u00e9s perfils corporatius\u00a0<\/strong>a les principals xarxes socials i professionals, una tend\u00e8ncia a l\u2019al\u00e7a ja que el 2017 el percentatge de companyies que comptaven amb xarxes socials corporatives era del 78%. Tot i aix\u00ed,\u00a0<strong>nom\u00e9s un 30% d\u2019aquestes empreses ofereixen formaci\u00f3 als seus empleats en mat\u00e8ria de xarxes socials<\/strong>. Una xifra que ha augmentat un 10% respecte a l\u2019any anterior, ja que el 2017 nom\u00e9s el 20% de les companyies assegurava invertir en aquest tipus de formaci\u00f3.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-16469 size-large aligncenter\" src=\"https:\/\/www.eurofirms.com\/es\/wp-content\/uploads\/sites\/2\/2025\/04\/Perfil_redes_Sociales_Employee_Branding-1024x479.jpg\" alt=\"\" width=\"640\" height=\"299\" \/><\/p>\n<p>L\u2019Employee Branding \u00e9s un bon recurs de comunicaci\u00f3, cada vegada m\u00e9s important per a les companyies, i aix\u00ed ho demostra el fet que hagi augmentat el percentatge d\u2019empreses que el consideren rellevant en la seva estrat\u00e8gia de comunicaci\u00f3. De fet, m\u00e9s del\u00a0<strong>80% de les empreses el consideren important<\/strong>, i el 2018 pr\u00e0cticament s\u2019ha doblat el percentatge d\u2019empreses que han desenvolupat un pla espec\u00edfic en aquesta mat\u00e8ria respecte a l\u2019any anterior (el 2017 nom\u00e9s un 16% comptava amb un pla espec\u00edfic).<\/p>\n<p><img decoding=\"async\" class=\"wp-image-16471 size-large aligncenter\" src=\"https:\/\/www.eurofirms.com\/es\/wp-content\/uploads\/sites\/2\/2025\/04\/Importancia_Employee_Branding-1024x547.jpg\" alt=\"\" width=\"640\" height=\"342\" \/><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;informe \u00e9s un reflex de la realitat i la tend\u00e8ncia de les empreses espanyoles a l&#8217;hora d&#8217;aplicar l&#8217;Employee branding.<\/p>\n","protected":false},"author":2,"featured_media":32003,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[],"class_list":["post-32403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies-eurofirms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Eurofirms presenta la radiograf\u00eda del Employee Branding<\/title>\n<meta name=\"description\" content=\"Eurofirms, primera empresa espa\u00f1ola de Recursos Humanos, ha presentado hoy en Barcelona el informe \u201cRadiograf\u00eda del Employee Branding en las empresas de Espa\u00f1a -\u00a0 Octubre 2017\u201d, en base a un estudio realizado a 425 empresas espa\u00f1olas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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